Kristine Sirnes is a strategic brand advisor who helps leaders build brands that drive growth — for themselves and their organizations.
With over 30 years of experience in marketing and brand building, and a master’s degree in Leadership and Communication, Kristine helps leaders develop strong, strategic brands. She works with those who know that a powerful brand is their best growth engine.
Her approach tackles the biggest challenge in strategy work: implementation. More than 70% of strategies fail because no one puts them into action. Kristine designs brand strategies that leaders can execute — not long documents gathering dust, but living strategies that guide daily decisions, drive long-term goals, and create real business value across the organization.
Kristine combines AI literacy and philosophical thinking in her brand strategy work. She helps leaders use AI as a strategic tool while developing human insight and purpose-driven thinking that create meaningful differentiation in an AI-driven world.
She works with executives, entrepreneurs, and leadership teams, bringing deep experience from both established corporations and innovative startups.